Privacy Policy

Effective Date: 1st May 2025
Website: www.smoothgents.com

Smooth Gents ("we", "our", "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK laws.

1. Who We Are

Smooth Gents is a UK-based company offering grooming and personal care products. We are the data controller for the personal data we collect via www.smoothgents.com.

Contact Details:
Smooth Gents
Email: steve@smoothgents.com

2. The Data We Collect

We may collect and process the following personal data:

A. Information You Provide:

Full name
Email address
Shipping and billing addresses
Telephone number
Payment information (processed securely by third parties)
Order history
Account details (if you register on our site)
Any messages or enquiries you send to us

B. Information We Collect Automatically:

IP address
Browser type and version
Device type and operating system
Usage data and browsing history on our website
Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Personal Data

We use your data to:

Process and dispatch orders
Communicate with you about your orders or enquiries
Send you marketing and promotional content (only if you’ve opted in)
Improve our website, products and services
Ensure website security and prevent fraud
Comply with our legal obligations

4. Lawful Basis for Processing

Under UK GDPR, we process your data using the following lawful bases:

Performance of a contract – e.g., to fulfil your orders
Consent – e.g., for email marketing (you can withdraw at any time)
Legal obligation – e.g., record keeping for tax purposes
Legitimate interests – e.g., to improve our website or prevent fraud

5. Sharing Your Data

We may share your data with:

Payment processors (e.g., Stripe, PayPal)
Delivery partners (e.g., Royal Mail, DPD)
Marketing platforms (e.g., Mailchimp, Meta Ads)
IT and hosting providers (e.g., Shopify, analytics services)
HMRC and regulators, where legally required

We never sell your data to third parties.

6. Cookies and Tracking Technologies

We use cookies to:

Enable website functionality
Remember your preferences
Analyse website traffic and usage
Serve relevant ads and content

You can manage or disable cookies in your browser settings. For more details, see our Cookie Policy (link to be added if applicable).

7. How We Protect Your Data

We use appropriate technical and organisational measures to secure your personal data. This includes encrypted payment processing, secure servers, and regular monitoring.

8. How Long We Keep Your Data

We keep personal data only for as long as necessary:

Order records: 6 years (for accounting purposes)
Marketing data: until you unsubscribe
Website analytics: anonymised after [X] months (adjust based on your tool)

9. Your Rights Under UK GDPR

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (in certain cases)
Object to or restrict certain data processing
Withdraw consent at any time (for marketing)
Request data portability

To exercise these rights, email us at [Insert Email Address]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

10. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect data from anyone under that age.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page and, where appropriate, notified to you by email.

12. Contact Us

If you have any questions or concerns about this policy or your data, contact us at:

Email: steve@smoothgents.com